Is your Website Mobile-Friendly?
April 21, 2015—the date of the big Google mobile-friendly algorithm update.
Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it was a algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.
On November 14, 2014, Google launched its “mobile-friendly” label for mobile-friendly sites on all mobile device searches. Do a quick search using Google on your phone, and if the site is mobile-friendly, you will see the “mobile-friendly” label right under the Web address.
Naturally, if you are on a mobile device, you will click on results with the “mobile-friendly” label and skip the ones without it.
Now, with the Google Mice update, all websites that are not mobile-friendly will get pushed down to pages 20, 30, or 50—if not totally disappear from Google search results on mobile devices…forever!